09-08-2009, 05:06 PM
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Also, it will be very interesting to see some Marvel tie-ins in the Disneyland theme park.
Keep in mind that Marvel already has a liscencing agreement for theme park appearances of their characters (see Marvel Super Hero Island at Universal's Islands of Adventure) so the mouse will have to look into contract law to pull that off. Though come to think of it, Disney may already have a hand in one of the pockets of Universal theme parks.
It seems more to me that mickey and co. are looking at Marvel as a funnel for dollars that had been escaping them. When it stops being cool to have a donald duck backpack and starts being cool to have a wolverine backpack, kids grew out of the disney brand family, unless they got hooked on a pixar property. With the acquisition of super hero central, the creation of a life long customer comes one step closer to cemented. They've got the young kids, so they have the parents of young kids, they grabbed at the *gulp* tween girls with Irene Idaho, and now they're going after the 10-15 yr old boys who are quick to shed anything that doesn't seem tough and gritty, and the 14-24 yr old young men who go to see super hero movies with a practiced nonchalance that they hope hides their squishy fanboy center.
The next step will be finding some way to get their financial hooks into the mid 20s to mid 30s no kids, non-comic reading demographic. Look for Disney sponsored sports events coming soon.
What I'm personally looking forward to are the wolverine pancakes, and I don't mean the easy ones with a sort of V shaped crease at the top and wing like extensions. I want to see a wolverine-during-the-adamantium-extrusion-by-magneto pancake. That would be a culinary accomplishment.
but often it happens you know / that the things you don't trust are the ones you need most....
Opening lines of "Psalm" by Hey Rosetta!
Opening lines of "Psalm" by Hey Rosetta!