Jester, not sure I can explain much better without repeating myself, but I'll try.
People tend to think that boycots won't help unless everyone joins in, and/or that it requires total rejection of the product in question. However, for big companies only 1% less business means a lot of money. Apart from that, such losses don't go unnoticed by investors. Now, to reach this 1%, noone is required to keep away from said product forever. All it takes is 10% of all consumers to look away 10% of the time.
So, although the resulting loss would be the same for the companies, loosing 1% of their customers is not the same as having 10% of their customers buy 10% less, from the customers point of view. And that's us, and all that matters.
Believe it or not, you can make a difference, and it won't even cost you much trouble.
People tend to think that boycots won't help unless everyone joins in, and/or that it requires total rejection of the product in question. However, for big companies only 1% less business means a lot of money. Apart from that, such losses don't go unnoticed by investors. Now, to reach this 1%, noone is required to keep away from said product forever. All it takes is 10% of all consumers to look away 10% of the time.
So, although the resulting loss would be the same for the companies, loosing 1% of their customers is not the same as having 10% of their customers buy 10% less, from the customers point of view. And that's us, and all that matters.
Believe it or not, you can make a difference, and it won't even cost you much trouble.