BlizzCon: New content playable on Friday

[ima_nerd]

*The dark, necromatic Death Knight - the first new character class added to World of Warcraft since its launch.
*Northrend, the harsh, icy continent where the Lich King holds rule, complete with new zones, quests, items and monsters.
*New level cap of 80 providing access to mighty new powers and talents
*New battlegrounds featuring siege engine warfare and destructable buildings
*Expanding character customisation options including new hairstyles & dances, the ability to change the hairstyles of existing characters, and new skin color variants.

From http://www.mmo-champion.com/

I don't see how Death Knight as a playable class is going to fit into lore at all.

More pewpew starships, I suppose.