Wowhead sold for $1 Million

[ima_nerd]

I have no reason to trust a press release, and every reason not to. Not that it might contain outright lies, but that some words can be interpreted to mean different things, and corporate holdings are not exactly clear. The Gamasutra article only included quotes from those with plenty of interest in keeping up appearances, and can't be trusted. I remain skeptical. There are 2 sides to the debate, and no trustworthy sources.

Didn't you sell to a bunch of gold sellers?
Tim: Nope, and that would have been a deal killer. The ZAM guys are an independent content business, and they don't promote RMT (Real Money Trade). Period. You will never see gold ads on Wowhead or their other ZAM sites. We made sure that was true before proceeding.

What is the deal with Affinity Media? Why all the secrecy?
John: Affinity Media is a privately held company with gaming assets that operate independently. This includes the ZAM Network. The reason we are not more forthcoming in what the company owns and does it there are a lot of moving pieces. At one point, the company owned IGE but it was sold this spring. It was a private transaction so we can't reveal details. As head of the content network, I was thrilled we sold.

Seems pretty straightforward to me. I am unable to extrapolate any meaning that says "We're now owned by IGE."