Whats everyones favorite commercials?

[ShadowHM]

Seems a waste of money to pay for advertising that amuses but does not build name recognition.

--Pete

I saw a poster in the local high school recently. It claimed that students can recognize a good 1000 corporate logos while being unable to identify more than 20 plants. :o (Sadly, I believe it, based on my completely unscientific surveys carried out after reading the poster. Most of my sons' friends cannot identify much past a dandelion, tulip and rose, in the flower section. They could differentiate between evergreen and deciduous trees, but only a couple of actual species.)

It made me wonder about the name recognition issue because there may well be a more subtle influence going on there. When the purchase decision comes, will you then remember a 'positive feeling' about the maker? Will it be sufficient to cause you to choose their product instead of another, given no further research? A lot of purchase decisions are made with little to no research.