06-21-2010, 01:40 AM
Quote:If Nike were an official sponsor, does that mean I could be arrested for wearing Converse? I mean, the logo shows.
It appears the women were actually arrested, and are being prosecuted, for violating the Contravention of Merchandise Marks Act. This is a set of laws set in place to combat ambush advertising (where a company benefits from an event for which they had no advertising rights). The Bavaria brewing company has admitted they supplied the dresses, which are apparently one of their trademarks.
Budweiser's contract with FIFA stated that no other beer company was allowed any advertising rights at the World Cup, so FIFA actually were obliged to act on any ambush marketing ploys by rival beer companies.
"What contemptible scoundrel stole the cork from my lunch?"
-W.C. Fields
-W.C. Fields