And now for something completely different...

[kandrathe]

If the government hadn't pushed the education on the idea that smoking causes disease and death, and had just directly tried catchy tunes and jokes, I don't think it would have been nearly as successful. Smart advertising can help, maybe even a lot, but it probably won't be a primary cause of change

Where do you think the largest market is now for Tobacco grown in the SE USA? It is still too high in the USA, but imagine what it might be like without the propaganda. One issue is that they get teens hooked, at an age when teens believe themselves to be invulnerable, and by the time they are in their 40's and thinking about mortality it is too late and the damage has been done.