05-17-2009, 07:58 PM
Quote:Maybe Chrysler won't need to advertise, since it might be that a Chrysler/Dodge electric or hybrid's will be handed out by the thousands in government transportation programs. Or, perhaps, his plan for change will obsolete the automobile, and deliver us all to the sophisticated, urban, high rise, high density housing with mass transit hubs.Or maybe some people felt they shouldn't use 134 million taxpayer dollars to paint a pretty picture for the benefit of Chrysler's stockholders?
From your AutoBlog link ("we obsessively cover the auto industry" :whistling:):
Chrysler Marketing and Sales Vice President Steven Landry defended the decision to spend on advertising during the bankruptcy saying that the move "gives us the opportunity to reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler."
A response to that, also from your link:
One commenter on Advertising Age took "business as usual" as a bad thing, as that mentality lead to "cars no one wanted to buy, zero innovation, outdated labor practices and a lot of taxpayer money thrown in to keep a sinking ship from going under."
But I guess you can blame Obama for everything, even if you would have done the same:blink: