02-07-2007, 04:38 AM
Quote:I've been hearing a lot of radio talk lately saying the majority of people are sick of the old "song-and-dance" cliché of super bowl half-time shows and would prefer something called a "million-dollar-kick-off."
TSN (Canada's version of ESPN) runs a Canadian Football League promotion in conjunction with Wendy's that has a winning entrant attempt a field goal at halftime. These are just regular Joes off the street - not professional athletes. It's incredibly successful and generates huge ratings for them.
One guy actually kicked a 50 yard field goal one year and won $1,000,000. It was pretty nifty to watch:)
http://www.tsn.ca/cfl/news_story/?ID=141142&hubname=
I doubt this would work with the megasupermediablitz that is the Superbowl though.