Good marketing or just really stupid?

[Munkay]

the braindead checkpoints-without-save system the Xbox version uses is a show-stopper for me, and absolutely ruins the otherwise awesome Legendary mode.  I would have preferred no checkpoints and no saves; that would have at least made the game somewhat "hardcore" instead of the current irritating russian-roulette checkpoint minigame.

Just a minor question,

If you wanted to do it without checkpoints, wouldn't you just quit when you died, and restarted sans checkpoint?

Cheers,

Munk