Secret quest? cool!

[Ruvanal]

If you take a good look you see that there is a Standard (banner on a pole) near Charsi.

I think this is the real hint, not the chickens or the Jordans.

...

Hunky, it not a hint. There are 4 different act 1 camp layouts that depend on the direction that you exit the camp from. The map(ds1 file) that has the exit going to the lower left will also have that standard in that position. Just try checking it in few game till you get that map layout to start with.

Sounds to me sort of like an easter egg hunt. "X <of some item> scattered in some pattern (sold to vendors?)"; then go find/collect the items for the 'prize'. Blizzard has released some information that there would be a new item (type) graphics added to the game, maybe you will need to collect this and do something with them (cube formula?).