Project Implicit.

[Occhidiangela]

Actually the tests say nothing of the sort.  Had you read the FAQ's or test descriptions you would have seen that.  The results of the test have nothing to do with concious items regarding likes or dislikes.  what they do attemtp to analyze is unconcious associations.

If i take the test of black/white-good/bad and am able to respond to the associations of white/good on an average of 1 second but it takes me an average of 2 seconds to respond when the associations are black/good it just says, that for whatever reason, it is harder for my unconcious mind to associate those two things.

When the test uses the word Preference it isn't implying personal choice, it's just saying that it's easier to make certain unconcious associations.

as for responding to Occhi's post.  the forced answers hold no bearing on the end results of the test.  it is very easy to filter out forced answers and to expand the test runs so that enough data points are collected.  The only time that forced "wrong" answers would impact the test is if there were such a large amount of them that the data would be forced inconclusive.  Getting a "wrong" answer doesn't have any effect on the test other than to push the subject to answer the questions as fast as possible.  for the test to be viable they need to have people answer as quickly as possible so that the differences between concious and unconcious associations begins to show.

going back to the above example of the black/white-good/bad test, If i answer good/white with an average of 1s I am able to associate those things fairly strongly on an unconcious level.  If it takes me 2 seconds to do the good/black associations than It's harder for me to make those associations on an unconcious level and i require more time for my concious thoughts to resolve the association.
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Hogwash.

I was presented with an old face, was given the choice of Young or Good, and chose Good. I marked me wrong. That fails logic 101 regarding or, and, etcetera. Not playing. The forced association are in the minds of the wanker who wrote that test. He is welcome to try again.

I know BS when I see it. I have wallowed in it myself now and again, as many a Lurker has witnessed. That test was full of BS, like any number of psychologists I have worked with.

Luckily, for the sake of psychologists, I have met a few who have their stuff together, and who impress the hell out of me. Absent those folks, I'd have written off all psychlogists to the category of "wankers and snake oil medicine vendors."

Learning from folks who understand the science of learning and ergonomics, and virtual reality's true limitations opens windows of perception. It also refines one's own BS detector, far better than simply experiencing the military can. Trust me on this, being in the military teaches you at least one thing: how to smell BS.

Occhi

EDITED: I used two colons in one sentence. One colon is that standard sentence for life. ;)