How do we make gold useful?

[Count Duckula]

All this does, hon, is continue the laziness. Why go out to the Cow Level and risk getting killed? Simply join dead cow games, pick up everything, sell it, and get experience. Might stop leechers in cow games or "insert-your-favorite-area-to-do-over-for-experience-here" games, but not much else.

The economy of Battle.net needs a rebuild. Maybe that's why 1.10 is taking so friggin long.