How to get enough gold to buy your mount at L40

[Concillian]

In short, grind in certain areas, and eliminate a 1/4 of the game (though crafting might not even be a quarter of the game really) until you are 2/3rds of the way to level cap. 

Not saying it won't work, it looks like it would work very well, but that just won't appeal to some.  Especially the casual gamer who is most likely to have the issues.  I keep hoping to see a reponse that fits into the flow of the game better, but I guess that won't work.
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I think it's too late for them to be able to 'fit into the flow of the game'

If you want to get a mount by 40 and fit into the flow of the game, you have to try, and you have to start at level 1.

Look at all the other items in the game. Any item that is "Requires level X" is not easily obtainable at all at level X (unless it's on the Auction House, but you technically didn't obtain it then). Items that "Requires Level X" drop off mobs level X+2, or even X+5 or higher. They never drop off equal level mobs. This is true all the way to 60, where to get an item that requires level 60 you basically have to farm the hell out of a few select locations.

Getting a mount at 40 should be very difficult. It IS within the flow of the game for it to be near impossible unless you focus a LOT of time and effore on that one goal.