08-05-2003, 03:59 PM
The Fererro company, who owns / makes Nutella, has severed their endorsement relationship with Kobe Bryant. Good for them. He may be innocent of the charges, or not, who knows, I hope the court finds out The Truth. Being an imperfect human being, Mr Bryant unfortunately forgot something important:
If you make money on your image and reputation, then that image and reputation require maintenance and care in upkeep, or you will lose the dough. As Andre Aggasi says in those Cannon camera ads, "Image is everything." In some cases, that is true.
In this case, his image is worth, to the Nutella makers, nothing. Having lived and grown up for a while in Italy, I imagine Kobe likes Nutella as much as I and my family do.
What is Nutella?
In the words of one fan:
"nutella is a food fit for divinity, and worthy of use in sexual play" :o OK, so she's a bit over the top.
Nutella Nuttiness
Nutella is a sinfully delicious spread for crackers or bread, made from chocolate and hazelnuts and other magic ingredients. When we lived in Italy, my kids fell in love with it, and often spread it on toast. I was known to have a Nutella and Toast myself, with an espresso or a capuccino, for breakfast: better than a doughnut. We still have five of the original eight juice glass sized jars that depicted Silverster, Tweety, Yosmite Sam, and the Tasmanian Devil. First filled with Nutella and now used for juice in the morning. Sadly, the two Elmer Fudds and Daffy Duck did not survive the last move. :(
From the Ferrero web site:
"This remarkable story began in 1946 in Italy, . . . in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable prices."
And it lives on.
If you make money on your image and reputation, then that image and reputation require maintenance and care in upkeep, or you will lose the dough. As Andre Aggasi says in those Cannon camera ads, "Image is everything." In some cases, that is true.
In this case, his image is worth, to the Nutella makers, nothing. Having lived and grown up for a while in Italy, I imagine Kobe likes Nutella as much as I and my family do.
What is Nutella?
Quote: NUTELLA è un marchio registrato di Ferrero Spa che identifica la celebre crema spalmabile al cacao e nocciole prodotta da Ferrero
In the words of one fan:
"nutella is a food fit for divinity, and worthy of use in sexual play" :o OK, so she's a bit over the top.
Nutella Nuttiness
Nutella is a sinfully delicious spread for crackers or bread, made from chocolate and hazelnuts and other magic ingredients. When we lived in Italy, my kids fell in love with it, and often spread it on toast. I was known to have a Nutella and Toast myself, with an espresso or a capuccino, for breakfast: better than a doughnut. We still have five of the original eight juice glass sized jars that depicted Silverster, Tweety, Yosmite Sam, and the Tasmanian Devil. First filled with Nutella and now used for juice in the morning. Sadly, the two Elmer Fudds and Daffy Duck did not survive the last move. :(
From the Ferrero web site:
"This remarkable story began in 1946 in Italy, . . . in the small town of Alba, that master confectioner Pietro Ferrero developed a system that enabled him to mass-produce true quality confections and offer them to consumers at reasonable prices."
And it lives on.
Cry 'Havoc' and let slip the Men 'O War!
In War, the outcome is never final. --Carl von Clausewitz--
Igitur qui desiderat pacem, praeparet bellum
John 11:35 - consider why.
In Memory of Pete
In War, the outcome is never final. --Carl von Clausewitz--
Igitur qui desiderat pacem, praeparet bellum
John 11:35 - consider why.
In Memory of Pete