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[--Pete]

Hi,

Oh, they did this already - there are two vanity pets you can buy for real-world cash (lil KT and the Pandaren Monk)

The real problem will come when they are gameplay related items, like gear.

Yep, the camel already has his nose in the tent. It is a bit ironic that Blizz frowns on RL transactions for game items by others but indulges in it themselves. This could go many ways, some good, some bad, and some nowhere. So far, Blizz has done well in keeping game play as the focus. If they let greed become more important, they might just end up with neither game play nor income. But I don't think they'll let that happen.

--Pete