Vivendi selling off entertainment division
#14
Even if you did not have the 15 years of experience in the game world, from which I suspect your foundation position derives, the logic of what you say makes a great deal of sense to me.

Buying a name can backfire, and I note that Time/Warner cable, a company fused with AOL, seems to go to great pains NOT to take on the AOL brand name as an incentive to the consumer. "Good Will" and brand recognition, and loyalty, are fickle things.

Now, when WoW starts to become a profit center, I suspect that the equation changes as regards the value of Blizzard as an asset. :D
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Messages In This Thread
Vivendi selling off entertainment division - by Guest - 06-25-2003, 08:18 PM
Vivendi selling off entertainment division - by Guest - 06-25-2003, 08:23 PM
Vivendi selling off entertainment division - by Guest - 06-25-2003, 09:52 PM
Vivendi selling off entertainment division - by Occhidiangela - 06-25-2003, 09:55 PM
Vivendi selling off entertainment division - by Guest - 06-25-2003, 11:37 PM
Vivendi selling off entertainment division - by Guest - 06-26-2003, 12:53 AM
Vivendi selling off entertainment division - by Guest - 06-26-2003, 03:42 PM
Vivendi selling off entertainment division - by Guest - 07-03-2003, 04:29 AM

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