Isn't it ironic that

[kandrathe]

Kandrathe "To affect 1%, you would need to convince ..."

No, you misunderstood. I never said that 1% of all viewers would have to disconnect their cable. Only 10% of the viewers would have to switch channels in 10% of the cases where they didn't like what they saw. But maybe that's too much to ask. Just complaining is a lot less effort, after all, and it even gives you the feeling you are doing the right thing.

Switch channels to a different commercial. If you notice they all tend to run commercials at the same time. I don't watch TV much, and when I do it is mostly on-demand movies. I'm not much of a consumer either. I'm the kind of person who can eat the same boring meal everyday and not care. I can appreciate fine things, but it's more that I don't crave them or need to be pampered.