Are you ready for "Serenity"?

[Dixen Andomiel]

Sounds sensible :) Movie prices are obscene nowadays. Here, we pay about $15-16 for a single ticket. What I do is, when I get home from a movie where I haven't been completely happy (something wrong with the sound/picture, people talking, etc), I send an email to the cinema, and they send me a couple of tickets for my trouble. :)

Back to Serenity. I guess there's no single answer why Serenity did so poorly in the cinema (world-wide gross totalled about $38m, the movie cost $40m.) Why do you think it didn't do so well? If it wasn't for the lack of superstars, what was it? Granted it's a tough movie to market, what with it being an action-adventure/horror/drama/comedy/sci-fi/western-hybrid sort of thing, but it has a solid fanbase who should have been able to spread the word. (However, some articles have claimed that the zealotry of certain extreme fans put people off and alienated potential viewers...)
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Honestly, I'm not really sure. After seeing the movie, which I thought was rather well done, I went back and watched the TV series in the actual order that JW meant for them to be seen. I absolutely loved it... the theme song wasn't very well received by my wife, then again she doesn't like Country music in the slightest. Other than that we both rather liked the series and for the life of me I cannot figure why it just didn't take...

Course, personally I think there are simply to many "reality" shows on the tube as of late and were it not for my DVR I wouldn't even bother with a television set. Hell, I even have a bigger Monitor than I do TV because I just don't use the thing enough to bother spending the extra money on it.