The Ahn'Qiraj Gate Opening Event

[Walkiry]

Hey, they get rep for it and get to go into the dungeons and do the new Silithus outdoor quests.  Damn straight, it was their jobs to do it -- especially since there are more organized alliance guilds on the server than Horde ones.  Stupid lazy people.
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All of that would have happened regardless at the end of the month. And besides that, there's absolutely no reason why anyone should do a "job" in a game if they don't find it enjoyable, much less when they're paying monthly for said game.